As Founder & Creative Head at Brand Daddies, I had the opportunity to lead the design direction for the Mata Jai Kaur Hospital annual report and brochure.
This project was created with a strong focus on clarity, empathy, and storytelling:
qualities that were essential in presenting the hospital’s mission of improving maternal and child health in rural Rajasthan. My role involved setting the visual direction, guiding the design language, and ensuring the final outcome aligned with the sensitivity of the subject matter while remaining visually engaging.
qualities that were essential in presenting the hospital’s mission of improving maternal and child health in rural Rajasthan. My role involved setting the visual direction, guiding the design language, and ensuring the final outcome aligned with the sensitivity of the subject matter while remaining visually engaging.
Executed by my lead designer under my creative direction, the brochure blends data, narrative, and imagery into a cohesive communication tool that reflects the hospital’s values of care, transparency, and impact.
Creative Direction & Design Leadership: Arjun K. Sahdev
Design Execution: Brand Daddies Team - Chetan Syal
Design Execution: Brand Daddies Team - Chetan Syal
